In our digital age, it’s essential to take advantage of social media platforms and learn how to use them to advertise effectively. This masterclass will teach you how to utilise social media platforms to reach your target audience and increase your brand’s visibility. You’ll learn the benefits of advertising on social media, including the importance of engagement and how it differs from traditional advertising. We’ll guide you through transitioning from a website to social media platforms and help you develop a social media strategy that aligns with your business goals. You’ll also learn how to manage your social media accounts to optimise engagement and growth.